For Immediate Release
Date: January 31, 2009
Contact: Mr. James E. Muellenbach III, CEO
E-mail: www.burgerplanet1.com
Phone: 904-556-1122
Health Professional, Jayne Peterson to Promote Burger Planet
GARY, Ind. – Burger Planet has announced the hiring of Jayne Peterson, health guru to promote new healthy items on its menu.
Jayne Peterson, known for helping the famous talk-show hostess Opal Whitcomb lose weight, will be bringing that same desire and motivation to Burger Planet. Peterson said, “Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
In the past year, Burger Planet has added white meat chicken breasts to the menu. They offer consumers the option to buy the chicken breast wrapped in lettuce in case they are on a low-carb diet. They also can ask to hold the mayo for a calorie reduction of 500 calories. Packets of five different types of fruit were added to the menu: Apples, grapes, peaches, pineapple, or bananas; a claim that no other quick service restaurant can make.
Muellenbach III, CEO of Burger Planet said, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet has served 52 billion customers and counting, and is the leader of the quick service restaurant industry. Burger Planet will maintain its status in providing the same delicious items it has in the past, such as the Satan Burger, while adding a few new health-conscious items. A comprehensive program to eating healthy by Jayne Peterson can be found at www.burgerplanet1.com or in stores around the world.
-END-
Chet Gardner
PR Assistant Account Exec.
chet.gardner@burgerplanet.net
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Chet, your Press Release is awesome, I can't think of any way you could improve it, but it makes me want to fix mine!
ReplyDeleteChet
ReplyDeleteThis is a good draft. You have included all the necessary and needed informtaion but with not too much detail that distracts the reader. You get down to the main points and support it. Good work
Chettter, this is well written. I like the quote near the top. I would suggest a title and subheading that is catchy so anyone who reads this will be drawn in, wanting to read more. I also need to change my title because mine only says Burger Planet. Well done.
ReplyDeleteHey Chet!
ReplyDeleteI really liked your letter, it is very concise and to the point. It has good flow and organization as well. Very well done! :)
Also, I think this is supposed to have a headline on it so you may want to add one of those. maybe talk a tiny bit more about why it is Jayne is a newsworthy component and why Burger Planet is hiring her. Great job :)