Why PR matters in a down economy
This was a good article to read for many reasons. It helped me understand the importance of my career path, and what I can provide for companies in need. Also it shows what companies need to survive in this recession. It seems to me that good PR is a much cheaper way that more advertising or just "hiding behind your lawyer." Now is the time to let the truth out, to be completely honest with the public in a time of uncertainty. In short there is a need for good PR.
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