Response to article on PRweek (Oldham)

How Twitter saved public relations from PR

This was an interesting article on how public relations can and is being affected by Twitter. It is the responsibility of public relations professionals to master and use this device or otherwise be pushed aside. It helped me learn more about twitter and its vast audience and possibilities. I like the examples it gives of benefits of using twitter. From avoiding catastrophic communication problems to making a "business meeting" so much more convenient. Good article.