This article shows that the world's consumers are changing the way that they purchase. Along with the changing consumer the PR professionals are also changing the way that they research and develop information. I liked some of the statistics that they found to talk about this.
"Of those who visit shopping sites, 44% said they read consumer reviews and comments posted there, according to the "2008 US Media Myths & Realities" survey". The article states. "Nearly one-quarter (24%) of consumers responded that they read blogs, up from 13% in 2006. Meanwhile 26% of respondents said they use social networking Web sites, up from 17% more than two years ago".
I believe the research is done well here, and that it will lead to better enable them to get to the consumer.
Source: http://www.prweekus.com/Blogs-making-a-bigger-impact-at-the-point-of-purchase-study-finds/article/123842/
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